E-Commerce Website

Challenges

• Fierce competition in the beauty and fashion industry.

• Need for a professional, customer-friendly website that could handle payments, logistics, and support.

• Low online visibility in search engines.

My Role & Responsibilities

• Website Development: Designed and managed five e-commerce websites using WordPress and WooCommerce.

• Digital Marketing: Created SEO-driven content and ad campaigns.

• User Experience (UX) Improvements: Streamlined product categorization, search filters, and checkout process.

• System Integration: Connected payment gateways, shipping services, and customer support platforms.

• Performance Monitoring: Used analytics tools to measure traffic, sales, and conversion rates.

Solutions Implemented

• Optimized product listings for SEO visibility.

• Introduced secure checkout and multiple payment methods.

• Launched Google Ads and Facebook campaigns to attract customers.

• Ensured websites were mobile-friendly, capturing a growing smartphone user base.

Results & Achievements

• Increased web traffic significantly through SEO and marketing.

• Improved customer trust with secure transactions.

• Helped establish Secret of Sarah as a recognized beauty store brand in Ukraine.

Conclusion

This project enhanced my e-commerce, SEO, and digital marketing expertise. It proved that with the right online tools, even a small beauty brand can compete effectively against larger retailers.